As part of my Capstone project, I've been involved with the development of a social media campaign aimed at promoting the School of Health Sciences at Fanshawe College. I started with designing my logos for the Dental and Occupational therapy & Physiotherapy clinics that are cohesive with the existing Mend Student Massage clinic logo. I decided to go with Oral Health for the dental clinic name and Balance Wellness for the Occupational Therapy & Physiotherapy clinic
After designing the logos I created my logo that encompasses the whole clinic. I chose to name the clinic Revive Wellness and Oral Health Clinic because the clinic is a medical clinic.
For my environmental and wayfinding graphics, I went for an illustrative feel with a monochromatic colour scheme. I wanted the graphics to feel very organic with movement to help the visitors to the clinic find their way through the clinic easily. I focused on colour psychology when picking my colours to enhance the calm friendly feeling I wanted for my designs. Each space has a different colour theme as well as variety in shapes used on the walls. To tie the space together I added some typography using quotes about each space which will bring joy to the people working at the clinic as well as the visitors.