Merry & Bright Logo
The Objective for the Merry & Bright Holiday Hunt game was to develop a unique sales promotional game that promotes the mall you have been assigned. That must incorporate: Mobile • Web • Print. It will increase foot traffic and create awareness of the unique stores at your mall (CF Masonville Place). Build store loyalty and a connection to the stores at your mall.
For the logo I went for a classic wreath look because wreaths symbolize good luck and to invite the spirit of christmas into your home. I felt that the christmas wreath symbolism went along with the brand values for Merry and Bright.
Adobe Illustrator
Our Promotional Strategy In order to promote our game we plan to reach the younger audience/shoppers by having ads featured on Instagram and a YouTube commercial. We also plan to reach out to the older crowd through Facebook ads and billboards. We plan to reach everyone by having a kiosk display and branded shopping bags used throughout the mall. When viewing the Masonville website a featured section will be dedicated to Merry and Bright, within the section will also allow shoppers to sign up for a newsletter to keep in the loop about the game.